Peak oil, a hypothetical point when global oil production maximizes and enters an irreversible decline, has been the holy grail of resource economics for decades: prized and just as elusive. Recently, technological development including increased digitization has altered conventional understandings associated with “peak oil”. Like other consumable resources, peak oil is grounded in reality: Oil is a finite natural resource produced over a geological timespan whereas demand continues to climb. However, peak oil could also become a self-fulfilling prophecy, inadvertently misinforming the public.